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The price paid for quality investment is reaping big, and the need to expand and do better. Wine grapes production in California is becoming a valuable investment with each passing time. It has led to an increase in its demand within and outside the region. Its success can be attributed to the farmers and various clubs in the area. The prosperity of the wine grape is due to its high quality, the urge to protect the environment, its organic nature, and the presence of discounts and low prices.
Firstly, the organic nature of wine grape production is attractive. The use of organic materials produced in large quantities from Monterey and Merced counties makes the production process even easier. These counties are among the largest gross producers in 2018 and 2019, with millions of dollars worth of sales. This product is useful to the wine grapes producers and the farmers who get a livelihood through the sales. It is a win-win situation for each party involved, making the whole production and selling process valuable and demanding.
Secondly, high-quality wine grapes make the business value and demand from within and outside California. The presence of plenty of grapes even during the pandemic ensured the production was still recommendable. Members of the California agricultural community adapted to new methods when the need came. There was the need to protect essential farm workers by following the medical guidance put in place. The presence of food banks ensured grapes were preserved to the time they were needed and the safe supply of grapes to the required location.
Thirdly, the organic and biodynamic nature of production adds value to the wine grape business. The use of organic materials in the production of wines is nutritious and gives a high-quality product. For example, one can use red California grapes, which have nutritional information of 160 calories, carbohydrate quantity of 41 grams, 0 grams of fats, 0 milligrams of cholesterol, and 170 milligrams worth of sodium (easy, n.p.). This combination makes the grape wine valuable to the body and increases its demand to consumers.
Fourthly, cheap and discounted wines are attractive and increase demand. At a certain moment, there were discounts for the best whiskey and other brands. For example, Volant Sonoma Coast Pinot Noir had a $5 since the price was reduced from $18.99 to $13.99. The same discount analog was applied to others such as Peju Proprietary Red Blend and Cooper’s Mark Peach Bourbon Whiskey. These discounted prices applied to all brands such as wines, spirits, beers, and other featured essentials (trending, n.p.). The discounts appeal to the customer hence increasing the demand and sales. The values do not necessarily mean a loss to the producer but rather a sign of thanksgiving to the customer (Ross, 3).
Lastly, wine grape production protects the environment and adds value to the land. The use of grapes increased the land value of California real estate. Irrigated cropland’s value increased by 5.6%, from $10000 to $15100 per acre. Non irrigated farmland increased by 5.4% from 2018 t0 2019. The increase in prices could help avoid exploitation and the pollution experienced by the use of chemicals. In the same breath, the use of organic and natural ingredients in the making of grapes ensures no use of harmful and toxic substances.
California wines grapes are valuable and in demand both within and outside the area. The demand is due to its quality, production protection of the environment, its cheapness, and its organic nature. A combination of these advantages makes the production favorable for both the farmer and the producer. The statistics from CDFA also support the character at which the lands discount wines in the area.
1. Bevmo. https://www.bevmo.com/
2 California Agricultural Organic Report: 2019-2020. State Organic Program. https://www.cdfa.ca.gov/is/organicprogram/pdfs/2019_2020_California_Agricultural_Organic_Report.pdf
3. Featured Table Grapes. Grapes from California. https://www.grapesfromcalifornia.com/recipes/easy-grape-compote/
4. Hello from The California Wine Club.https://johnsmealticket.com/The%20California%20Wine%20Club
5. Ross, Karen. California Agricultural Statistic Review. Agricultural Statistics Review. 2021. https://www.cdfa.ca.gov/Statistics/PDFs/2020_Ag_Stats_Review.pdf
6. Sustainable Winegrowing. California Wines. https://discovercaliforniawines.com/sustainable-winegrowing/
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