What Motivates Customers To Buy Grape Products in California?

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     The price paid for quality investment is reaping big, and the need to expand and do better. Wine grapes production in California is becoming a valuable investment with each passing time. It has led to an increase in its demand within and outside the region. Its success can be attributed to the farmers and various clubs in the area. The prosperity of the wine grape is due to its high quality, the urge to protect the environment, its organic nature, and the presence of discounts and low prices.

Organic Value

     Firstly, the organic nature of wine grape production is attractive. The use of organic materials produced in large quantities from Monterey and Merced counties makes the production process even easier. These counties are among the largest gross producers in 2018 and 2019, with millions of dollars worth of sales. This product is useful to the wine grapes producers and the farmers who get a livelihood through the sales. It is a win-win situation for each party involved, making the whole production and selling process valuable and demanding.

Business Demand

     Secondly, high-quality wine grapes make the business value and demand from within and outside California. The presence of plenty of grapes even during the pandemic ensured the production was still recommendable. Members of the California agricultural community adapted to new methods when the need came. There was the need to protect essential farm workers by following the medical guidance put in place. The presence of food banks ensured grapes were preserved to the time they were needed and the safe supply of grapes to the required location.

     Thirdly, the organic and biodynamic nature of production adds value to the wine grape business. The use of organic materials in the production of wines is nutritious and gives a high-quality product. For example, one can use red California grapes, which have nutritional information of 160 calories, carbohydrate quantity of 41 grams, 0 grams of fats, 0 milligrams of cholesterol, and 170 milligrams worth of sodium (easy, n.p.). This combination makes the grape wine valuable to the body and increases its demand to consumers.

     Fourthly, cheap and discounted wines are attractive and increase demand. At a certain moment, there were discounts for the best whiskey and other brands. For example, Volant Sonoma Coast Pinot Noir had a $5 since the price was reduced from $18.99 to $13.99. The same discount analog was applied to others such as Peju Proprietary Red Blend and Cooper’s Mark Peach Bourbon Whiskey. These discounted prices applied to all brands such as wines, spirits, beers, and other featured essentials (trending, n.p.). The discounts appeal to the customer hence increasing the demand and sales. The values do not necessarily mean a loss to the producer but rather a sign of thanksgiving to the customer (Ross, 3).

     Lastly, wine grape production protects the environment and adds value to the land. The use of grapes increased the land value of California real estate. Irrigated cropland’s value increased by 5.6%, from $10000 to $15100 per acre. Non irrigated farmland increased by 5.4% from 2018 t0 2019. The increase in prices could help avoid exploitation and the pollution experienced by the use of chemicals. In the same breath, the use of organic and natural ingredients in the making of grapes ensures no use of harmful and toxic substances.


     California wines grapes are valuable and in demand both within and outside the area. The demand is due to its quality, production protection of the environment, its cheapness, and its organic nature. A combination of these advantages makes the production favorable for both the farmer and the producer. The statistics from CDFA also support the character at which the lands discount wines in the area.

Work Cited

1. Bevmo. https://www.bevmo.com/

2  California Agricultural Organic Report: 2019-2020. State Organic Program.               https://www.cdfa.ca.gov/is/organicprogram/pdfs/2019_2020_California_Agricultural_Organic_Report.pdf

3. Featured Table Grapes. Grapes from California. https://www.grapesfromcalifornia.com/recipes/easy-grape-compote/

4. Hello from The California Wine Club.https://johnsmealticket.com/The%20California%20Wine%20Club

5. Ross, Karen. California Agricultural Statistic Review. Agricultural Statistics Review. 2021. https://www.cdfa.ca.gov/Statistics/PDFs/2020_Ag_Stats_Review.pdf

6.  Sustainable Winegrowing. California Wines. https://discovercaliforniawines.com/sustainable-winegrowing/

Available locally in California in Ventura, CA.

Each link will deliver you to a Third Party to value our Policy Agreement to provide detail information. Shown below are our top recommended  Red Wines with bold aromas and quality flavors that pairs with your meals. 

Red Wines Brands in California

California Red Wine Brand Pair(s) With
Amphora Winery 2017 Fountaingrove District Sonoma County Syrah Smoked sausages, duck confit, cassoulet, or braised short ribs
Bacio Divino Cellars 2018 Janzen Napa Valley Cabernet Sauvignon Finer cuts of beef and lamb
Beau Marchais Winery 2019 Soberanes Vineyard Santa Lucia Highlands Pinot Noir Savory meat braises or stews
Bethel Rd. Winery 2017 Templeton Gap District Paso Robles Carignane Rich poultry dishes, roasted pork, lamb, eggplant, wild rice, Gouda or Manchego cheese (spices such as cinnamon and rosemary enhance the spiciness of the wine)
Bricoleur Vineyards 2018 Russian River Valley Sonoma County Pinot Noir Salmon
Calla Lily Estate & Winery 2013 Napa Valley Ultimate Red Cabernet Sauvignon Decadent chocolate-Cabernet tarts
Campos Family Vineyards 2016 Contra Costa County Estate Reserve Red Steak, prime rib, or simply enjoy on its own
Cavaletti Vineyards 2018 Ventura County Arianna Syrah Lamb, duck, braised beef, short ribs, chicken teriyaki, or Portabello mushrooms
Chateau Diana Winery 2016 Alexander Valley Sonoma County 707 Zinfandel Hearty meat dishes or juicy lamb burgers
Clos LaChance Winery 2017 Estate Vineyards Santa Clara Valley Merlot Pear-braised rack of lamb, chicken Parmesan, or truffle cheese
Clouds Rest Winery 2013 Égoïste Sonoma County Reserve Cabernet Sauvignon Grilled rack of lamb, Italian or barbecue fare, grilled black cod, smoked meats, venison, pork, lamb, beef or grilled/roasted eggplant
Collier Falls 2016 Hillside Estate Dry Creek Valley Sonoma County Primitivo Turkey and stuffing, grilled meats, spicy marinara pasta, Thai food, or pepperoni pizza
Copia Vineyards & Winery 2018 The Source Central Coast Syrah Rich meat dishes
Coup de Foudre Winery 2018 Ma Cherie Napa Valley Malbec Roasted leg of lamb, steak, duck, or any kind of mushroom dish
Croma Vera 2018 Edna Valley Grenache Roasted lamb, curry, or pad Thai
Crux Winery 2015 Russian River Valley Sonoma County Grenache Roasted meats, salmon, mushroom risotto, stews, duck or pork pâté, or cured meats
Dancing Coyote Wines 2018 Clarksburg Lost Slough Petite Sirah Pulled pork, brisket, Saint Louis ribs, or hamburgers
Deovet Wines 2017 Santa Barbara County Pinot Noir Paprika chicken with mushrooms
Dutton-Goldfield Winery 2018 Azaya Ranch Vineyard Petaluma Gap Sonoma Pinot Noir Rabbit terrine, charcuterie, roasted chicken, a vegetable tart, grilled salmon, or fresh, young cheeses
Dutton-Goldfield Winery 2018 Devil's Gulch Vineyard Marin County Pinot Noir Rabbit, pork, lamb, or quail dishes, bacon-stuffed mushrooms, or lamb meatloaf
Dutton-Goldfield Winery 2018 Dutton Ranch Morelli Lane Vineyard Russian River Valley Zinfandel Baby back ribs, rack of lamb, butternut squash ravioli, aged Gouda, Parmesan or a well-aged cheddar cheese
Eakle Family Wines 2013 Howell Mountain Napa Valley Cabernet Sauvignon Red meat or mushroom dishes, like wild mushroom ravioli with wild boar ragu
Ehret Family Winery 2016 Bella’s Bavarian Lion Vineyards Knights Valley Sonoma County Cabernet Sauvignon Filet mignon, rib-eye steak, or beef tenderloin
Ellman Family Vineyards 2017 Brothers Blend Napa Valley Proprietary Red Wine Rib-eye, barbecued spare ribs, or maitake mushrooms
Gnekow Family Winery 2016 Campus Oaks Winemaker's Reserve Lodi Old Vine Zinfandel Lasagna bolognese, grilled meats, or stuffed mushrooms
Godspeed Vineyards 2012 Mount Veeder Napa Valley Cabernet Sauvignon Flame-broiled chicken, game, beef or lamb
Grimm's Bluff 2015 Happy Canyon of Santa Barbara Contango Cabernet Sauvignon Fine cheddar or aged cuts of beef
J. Bucher Wines 2017 Three Sixty Bucher Vineyard Russian River Valley Sonoma County Pinot Noir Boeuf bourguignon
JACK Winery 2017 Atlas Peak Napa Valley Proprietary Red Wine Steak
Jax Vineyards 2018 Stags Leap District Napa Valley Petite Sirah Blueberry-glazed pork tenderloin, lamb chops, dry-aged rib-eye, or anything grilled
Keller Estate Winery 2016 La Cruz Vineyard Petaluma Gap Sonoma County Pinot Noir Grilled salmon with balsamic and rosemary
Kelly Family Vineyards 2014 Oak Knoll District Napa Valley Estate Cabernet Sauvignon Butterflied leg of lamb with rosemary, or beef short ribs with a side of cheesy polenta
Lawer Estates 2016 Vineyard 600 Calistoga Napa Valley Cabernet Sauvignon Grilled lamb chops, beef tenderloin filet, or grilled rib-eye
Merry Edwards Winery 2017 Russian River Valley Coopersmith Pinot Noir Oven-baked chicken
Miller Family Wine Company 2017 Thornhill Napa Valley Cabernet Sauvignon Wes Hagen’s Mustard & Garlic-Crusted Barbecue Pork Loin
Montagne Russe Wines 2017 Alder Springs Vineyard Mendocino County Syrah Herb-crusted leg of lamb
Nottingham Cellars 2016 Livermore Valley Supremacy Red Osso buco
Parador Cellars 2012 Hosffeld Vineyard Napa Valley Cabernet Sauvignon Grilled lamb with Herbes de Provence, steak au poivre, pasta bolognese, aged Brie, or baked Camembert cheese
Patland Estate Vineyards 2018 Select Barrel Reserve Napa Valley Malbec Dry-aged New York strip steak, rack of lamb, or marinated lamb chops
Porterhouse Winery 2018 Lodi Cabernet Sauvignon Barbecued meats or burgers, grilled portobello mushrooms, or fresh pasta with pork marinara
Riverbench Vineyard & Winery 2018 Santa Maria Valley One Palm Pinot Noir Wild mushroom pizza, Époisses cheese, pasta with bolognese sauce, or grilled game meats such as venison or elk chops
Roy Estate 2005 Estate Grown Napa Valley Proprietary Red Wine Italian chicken sausage with sautéed red and yellow peppers, onions, garlic and mushrooms, served with penne pasta or on a bed of sautéed spinach
Scotto Family Cellars 2017 The Lost Chapters Napa Valley Merlot Marbled cuts of meat, pork, roasted turkey, or rich, hard cheeses
Silvia Cellars 2016 Limited Production Napa Valley Reserve Cabernet Sauvignon Pasta con le patate (pasta and potatoes), rib-eye steak, or gorgonzola gnocchi
Steele Wines 2018 Lake County Cabernet Franc Grilled filet steaks or seared ahi tuna
Stolo Vineyards 2018 Cambria San Luis Obispo County Estate Pinot Noir Baked salmon, roasted chicken or duck, turkey dinner, mushrooms, or soft cheeses
Testarossa Winery 2017 Doctor's Vineyard Santa Lucia Highlands Pinot Noir Grilled lamb chops with rosemary and garlic
Thacher Winery & Vineyard 2016 Paso Robles Controlled Chaos Red Wine Mushroom risotto, lentils, wild rice, or pork shoulder
The Farm Winery 2017 Touchy-Feely Adelaida District Paso Robles Grenache Fish, chicken, duck, rabbit, lamb, or simply enjoy on its own or with appetizers
The GRADE Cellars 2013 Winfield Vineyard Napa Valley Cabernet Sauvignon Steak, lamb, duck, pasta with tomato sauce, or rich chocolate desserts
The Meeker Vineyard Watercolor Series Sonoma County Carmine Red Pizza, pasta, or grilled meats
V12 Vineyards 2013 Napa Valley Reserve Cabernet Sauvignon Good cheese, filet mignon or other nice steak, and chocolate for dessert
Vine Cliff Winery 2013 Oakville Napa Valley Cabernet Sauvignon Steak au Poivre with green peppercorn cream sauce
ZD Wines 2012 Napa Valley Cabernet Sauvignon Beef tenderloin, lamb, short ribs, aged cheddar, or sheep's milk cheese
ZD Wines 2018 Carneros Founder’s Reserve Pinot Noir Seared Atlantic salmon with warm asparagus and farro salad

17 thoughts on “What Motivates Customers To Buy Grape Products in California?

  1. Hello,

    Grape is listed among my favorite fruits. I enjoy them in every form: in fruit and in juice. But I didn’t know that Calfornia grapes were highly demanded at that level. I know that California has some good wines in the Napa Valley. And I always thought that investing in California vineyards was the next great money maker. Thanks for this article.

    1. Thank you for sharing your interests. Fun fact “Grapes are among the first fruit species to be domesticated and today are the world’s most economically important fresh fruit crop used to make a variety of fresh, dried, and processed products such as wine.”

  2. California has a strong demand for grapes because they have been known to grow quality grapes this is why the market is booming. The grape growers know what it takes to produce quality so they do what they do best and that is putting their knowledge to work to produce the best grapes every.

    1. Follow me through my Facebook Page to get the upcoming posts through my website. I will provide you the education, data, and research support to acquire quality up-to-date information. Also, access to order online wines straight from my recommended wineries. 

  3. I love grapes. The production of grapes seems to be a highly profitable venture for farmers and producers. My interest in grapes is what it can do for me the consumer. As an organically prepared and an environmentally friendly product, I am pleased to note the nutritional value of grapes especially for the valuable support it gives to the immune system. I would love to be involved in grape production as a business.

  4. I was impressed with the demand in a recent visit I made to California. And the fact is that the quality of their grapes is really high. They take this business seriously. And I was talking to a guy linked to grape production and he was explaining to me what you also mentioned here. That the activity they do protects the environment and adds value to the land.

    1. I am excited to hear you finding my relatable about our California grape production. I hope you revisit California again and follow my future posts through my blog and Facebook page at Cortenbach John. 

  5. I knew that grapes were grown in California, but I had no idea that California grapes were in such high demand. Honestly when I thought about grapes or wine, I just always pictured Italy and their vineyards. I also found it interesting that how they are grown is good for the environment. This was very interesting article.

  6. A very interesting and in depth article about wine grapes and some of it’s products. I live in Vietnam and the grapes here are ok, but not great. Thus the production of quality wine is in it’s infancy here. Do the growers of the grapes have an export arrangement to South East Asia?. I have seen some California wine here, but it arrives infrequently. Do you know if any Californian wine companies have an arrangement with a distributer in Vietnam?. Thanks for the great info.


  7. Hello, just want to add a little something here, grapes are one of the worlds most favorable grape grown in California, it is reasonably priced, you have grape juice which is very delicious, and grape wine, grape yogurt, and numerous other good products, this is special to purchase and enjoy, the wine is awesome.
    Thank you, for sharing

  8. First of all, I love Organic products especially grapes, plus the product is useful to the wine grapes producers and farmers who get a livelihood through the sales. It is the best situation for both the wine grape producers and the farmers.  Second high-quality grapes will make the business more valuable and demanding including inside and outside California. And Thirdly, the use of organic materials in the production of wines is nutritious and gives a high-quality product.                           Fourthly, the values do not necessarily mean a loss to the producer but rather a sign of thanksgiving to the customer.

    1. Thank you for the post, Dorothy! I started growing my organic grapes in Los Angeles, and I taste a considerable difference in sweetness compare bought a store. Eating seasonal produce is the best rather than waiting to be stored in a cool storage room and transported who knows how far. It could lose its quality once it reaches the stores. Ever need recommendations to join my Facebook Page to get updated on my future articles. 

  9. Ever since I was a kid, grape is considered one of my go-to fruit. Not only it’s tasty but it’s also providing lot of vitamin and nutrition for our over all health. I don’t have much knowledge about wine grape so it amaze me how much in demand for this product in California. Also, the use of organic product and how it help protecting environment really catch my interest since most wine industries these days show a great impact on environmental damage. 

    1. Thank you for sharing. I enjoyed growing up eating a side of table grapes (green grapes) with a turkey sandwich. I see grapes sold everyday, and I see the big picture how important we should value our natural resources (produce) to reused, prep, and presented its natural flavors. Follow my Facebook Page

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